Is your message ready to put on its big girl pants?
Let’s face it. You don’t want to just NOT fit in a box.
You want to rip the box appart with your teeth, light it on fire with your bare hands, and throw the ashes into a bottomless pit.
(And then take a bubble bath.)
We get you…
Because you’ve found your corner of the internet and staked your claim. BTW this is a HUGE accomplishment, and we want you to take a second to pop open some champs and celebrate.
It’s cool, we’ll wait…
But now you’re ready burst out of your corner, conquer the whole damn interwebs, and take up some SPACE!
We are HERE. FOR. IT.
In fact, helping brands use their messaging, story, branding, and copy to EXPLODE all over the internet is kinda our thang.
Are you ready to take your sexy biz, give it a Lizzo style makeover, and WORK IT?
Marketing is 51% magic, 33% grit, 19% experience, 4% whiskey, and 0% math.
Hey Friends, I’m Emily McGregor, and I’m here to help you take up some MOTHER FUCKING SPACE!
Why do I care so much about people ‘taking up space?’ Well, like WAY too many women, I spent much of my adolescence literally trying to take up less space. You know, counting calories like I was a stockbroker on speed, running on the elliptical to the beats of Rammstein for hours a day — just trying to get my body as small as possible.
And all that physical shrinking eventually translated into my voice, confidence, and spirit shrinking as well. Eventually, I felt like Alice after downing an entire bottle of “Drink Me” potion.
I was born with a reckless, loud, don’t-give-a-damn spirit… but for some reason,
that light became dimmer and dimmer as I grew up.
That’s not to say it stopped me from doing big things. After graduating from film school at Chapman University and helped launch Comediva, a female-driven entertainment company where we created hilarious premium digital and branded content LONG before it was cool.
I finally had a big-girl office with a door, a VP title, employees to manage, and the privilege of being creative all day long but I still felt like a TOTAL imposter.
I literally directed HUNDREDS of sketches, web series, music videos, and branded content. Helmed multiple digital marketing campaigns for Fortune 500 brands like Netflix, Pepsi, Univision, and even The Susan G. Komen Foundation. And our work was so fierce and funny it was featured in the NY Times, CNN, Good Morning America, CBS Tech Talk, HuffPost, Gizmodo, and Mashable.
But I still threw up every morning before set because I was so stressed out. Hell, when I was working for Pepsi friends would get really excited, but my response was, “Well, it’s just an internet thing.”
I went on to sell a pilot to Amazon Studios, independently direct dozens of commercials, and win multiple awards for my short films and screenplays. My work even played on Virgin Airlines flights for awhile. #highvibe
BUT nothing I ever accomplished stood up to this impossible — and totally imaginary — standard of success I had created in my mind.
“Well, it’s just a…” kept playing in my mind.
It took becoming a professional bragger (aka copywriter) for me to see firsthand what happens when people OWN their story, their message, their power, and are given permission to play BIG.
Finding the core of what makes an individual or brand special and expressing it in their unique voice comes easily to me. #natch My clients often burst into happy tears after reading my copy. That’s because they feel so seen and fall in love with their business all over again.
Having their message expressed in such a clear, compelling, and sometimes humorous way gives them the confidence and ability to take up the space they were always meant to take. Plus, 20x ROIs, click-through rates of 80%, and surprise 7-figure launches are pretty damn snazzy.
Through witnessing this transformation in my clients, I realized that taking up space isn’t only okay — it’s NECESSARY. It’s the only way we can create a positive impact on the world and build the magical life we want.
Now I want to help YOU take up space, think bigger, embody your new powerful messaging, and become a presence to be reckoned with!
This process is about more than copy, messaging, or even sales — it’s… You know how goldfish will grow to whatever container they’re put in? Well, with PenguinCat Creative, we take your fishbowl and turn it into an ocean.
Let’s claim your spot in the world and amplify your message to people who absolutely need to hear it most.
THE HUMANS BEHIND PENGUINCAT
Erika Navarro – Brand Alchemist
“Creativity is just a socially acceptable form of magic.”
Hi! I’m Erika Navarro, my magic is taking the essence of your message and transforming it into gold.
My brand-building days began in 2010 when I launched female-driven comedy powerhouse Comediva, a startup entertainment company devoted to all things fierce, feminine, and funny. Our work spread like wildfire across the digital landscape to the tune of 3M+ organic views per month. Next, I landed a prominent consulting role at Univision, where I helped spearhead the launch of digital brand Flama. During this time, I also worked on digital campaigns for Fortune 500 brands including Pepsi and the NFL.
Suffice to say, I know the internet: how it moves, what it eats, and where it sleeps.
My storytelling skills were forged in the flames of filmmaking. After obtaining my MFA in Screenwriting from USC School of Cinematic Arts, I wrote and developed film and TV projects for companies like Universal Cable Productions, Amazon Studios, A&E Networks, Nickelodeon, and Team Todd.
After a wild ride of successes, failures, and burnout, I experienced a spiritual awakening that opened up my gift of clairvoyance. I discovered a whole new way of working by deeply tuning in to my clients and their missions. This big picture vision, paired with my branding expertise and strategic eye, is a heaven-meets-earth combo that allows transformative messages to make a powerful impact.
Where I go for inspiration: I stare deeply into the abyss until it stares back at me…
…Or I just play my guitar 😉
Suzy Pasqualetto – Copywriter
“The harder to define, the better!”
When it comes to writing copy, I’m all about celebrating what makes you and your brand different so that you stand out from a sea of same ol’ same ol’ and SHINE!
If you’ve got a message that you (or even another copywriter) have struggled to put into words, then I’m your gal.
My best clients tend to describe themselves as rebels, thought-leaders, and game-changers who sometimes feel like outsiders in their industry with innovative ideas that may come across as a bit unusual — which is just as well since I myself am strange and unusual (and can never say no to sprinkling in a 90s movie reference… Beetlejuice, anyone?)
Like my fellow PenguinCats, I have a background in screenwriting that allows me to showcase your story in a whooole new light and years of producing branded viral video content for heavy-hitters like Nickelodeon, Univision, and Pepsi. But what sets my process apart is that I also have years of experience as a journalist for the Pulitzer-winning Press Enterprise, which gives me a keen eye for the little details that can really sell the big picture.
Where I go for inspiration: When I’m not typing away in the corner of my neighborhood cafe, I’m out on the prowl for new inspiration people-watching in one of LA’s countless pop-up art experiences, taking an improv class at Hollywood’s Second City, and throwing myself into creative opportunities wherever they might show up (usually on a film set).
Sam Weller – Copywriter
“Creativity is the most satisfying when it comes from the heart.”
Hello! I’m Sam — brand expert, a bit of a showman — and I’m ready to win over your audience!
I have 7+ years of experience in digital marketing for some of North America’s biggest brands Harbor Freight Tools, Live Nation, Mattel, Petco, Super Deluxe, House of Blues, Hart Beat Productions, Participant Media, and many, many others.
I’ve helmed product launches, national hiring campaigns, ran collabs with influencers, written commercials, produced original content, and even designed in-store collateral! If it needed doing, I did it.
I’m always able to adapt to the brand and succeed — but that’s what I was trained to do as an actor!
These two parts of me — ‘brand guy’ and ‘actor guy’ — I bring into everything I do. I study your brand just like I’m playing a character, dive deep into your offer (tactics) mission statement (intentions) and language (voice). Once I’m locked in, your brand takes center stage to garner rave reviews — and sales!
I’ve been performing for over 25 years. I write and produce a monthly comedy show in Los Angeles, worked as a staff writer for multiple online outlets, and have starred in multiple shorts, sketches, and features. And that’s all before my current work on animated shorts that I write, draw, and score myself. I’m always hungry to grow my skill base.
My wealth of experience gives me access to a variety of voices and knowledge of how to sell your audience on what your brand does best.
I couldn’t be happier to be on the PenguinCat Creative team, and am super-pumped to raise the curtain on growing your brand!
Where I go for inspiration: Opposite of what I’m working on! If I’m stuck on copy, I watch a cooking video, if I’m writing a script, I look at paintings, if I’m acting, I listen to a podcast. The ocean isn’t bad either…
HOW WE MET
Emily met Erika on an email list when Emily was looking for a producer for her first web series! (About 10 years ago!)
Emily + Erika met Suzy when she applied for an internship at Comediva and never left.
Emily met Sam when Sam was part of a silly video Emily made at Comic-Con. (They also got married).
Emily met Ashley through a mutual friend of Sam’s who worked with her on a Mail Chip webseries!
Now we’re work buddies AND regular buddies.
We hang out on the weekends, procrastinate by sharing funny gifs on Slack, and go on adventurous vacations in the Palm desert.
We like damn good food (usually cooked by Erika or Sam), delicious desserts (generally whipped up by Suzy) and intoxicating cocktails (mixed by Emily).