Love at First “Site”


Groan all you want. Yes, that pun* was intended.

You only have seconds to grab your dream client’s attention before one click sends them down a nostalgic YouTube spiral of music videos from the early 2000s.

That means your content and messaging MUST be pitch perfect and engaging AF!

(Or else they’re just gonna play “Lady Marmalade” again…)

Our PenguinCat brains on your website gives it the POWER to:

1. Up-level your positioning to attract higher-level clients + customers

2. Feel so damn good about your biz it makes marketing a SNAP

3. Easily convert casual visitors into adoring fans and customers

4. Truly express your unique self and business with EASE

5. Make a bigger impact in this beautiful world of ours

6. Elevate your brand and image through your messaging



Whether you are launching some thing NEW or just want your site to have its Queer Eye-style makeover — we got you. We know how to open and close loops, all the current strategies that make websites work, and even some high-level things they DON’T teach in marketing school.

Our knowledge extends far beyond sales and conversions…

…it’s even touched Hollywood! 

With our team’s extensive experience in screenwriting and comedy, we know how to draw your audience’s attention




All without sacrificing the strategy that pre-sells them on your program or offer through the audience journey.

Oh, and if humor is a part of your brand — or you’re open to it — we love to use it! 

Coaches. Consultants. Speakers. Authors. eCommerce. Digital Products.

If you need a site, we got you covered.

Your site should attract the RIGHT clients — and lots of them!

think of this as your website copy in a box.


60-min Story Consultation Call – We’ll get clear on your voice, tone, story, message, and biz deets!

Home Page – Make that killer first impression!

About Page – Storytime!


Services Page or Short Form Sales Page – Get those sexy offers SOLD.

Contact Page – If you want folks to reach out for A’s to their Q’s.

BONUS: 3 Facebook Ads to promote your program, your site launch, or whatever you want!


2 Rounds of Revisions – Comin’ at you at lightning speed!

Alright, sounds fab…how does this work?

I’m glad you asked! Let me break it down.

Step 1

We hop on the phone for a 15-min discovery call to make sure we’re matchy-matchy.

{Psst. Schedule here!}


Step 2

You fill out our nifty brand-voice-story questionnaire. (It’s mostly painless)


Step 3

We pick one of our snazzy writers — perfectly matched for YOUR voice and goals — and we hop on an hour-long consultation to incept your brain. (Sorry, Leo not included.)


Step 4

We’ll dive deep into who you are, who you serve and how to best communicate that via your site.  We’ll work our writerly magic and deliver a draft in TWO WEEKS. (Some exceptions…obvs.)


Step 5

You get two rounds of wicked-fast revisions. Wham – Bam!


Step 6

Launch your site and get more clients than you’ll know what to do with!

Now, Let’s Talk Investment

Love at First Site packages start at just $4500!

Strategic. Seductive. Story-tastic (that’s a word now).

Get ready to connect and convert in a way that feels oh-so-you.

*Don’t worry, if you hate puns they will never show up in your copy. Ever.

Emily McGregor is seriously the best copywriter we’ve ever worked with. (And continue to work with!) She asked us the most perfect questions, listened to our answers, and then composed an authentic, compelling, message that absolutely revolutionized our conversion rates.  She has a beautiful way of capturing our voice and getting to the core of our message in a way that’s fun, friendly, and sounds like us! We love her. She’s so fun to work with and really accommodating. If you’re looking with someone to dress up your website or finesse your authentic voice you could not work with anyone better.


As business coaches and marketing professionals who help our clients with copywriting ALL THE TIME- the idea of outsourcing any of our copywriting felt a little absurd initially. At the same time, we knew having launched the same program multiple times that we were getting sort of blind to the process and a little bit burnt-out. We wanted to update our process, but really needed someone who got “us” and our voice. Emily was an absolute delight to work with. She got close to the mark just out of the gate with what we needed and then she took our feedback and got into our heads as to what we were trying to convey incredibly quickly. In 2017, we decided to test launching our online course once, instead of twice. Which doubled our sales goal. We had previously barely sold out at 100 students, and we were able to enroll 173 bootcampers during one launch!

Kelly Higdon + Miranda

This whole experience reawakened my passion for my blog and my products!I spent the last four months creating products and packages, and then I went to write the sales pages and they fell flat. Then Emily came along, and she just GOT it. She turned my product back into something that I BELIEVE in, that I want to sell and that (after reading this crazy insane awesome copy) people will WANT to buy. This whole experience reawakened my passion for my blog and my products! What Emily delivered was so far above and beyond what I thought was possible.


Emily really hit home in terms of speaking to my ideal clients in a way that was honest, compelling and best of all HILARIOUS.

I was rebranding and it was extremely important to me that I was really speaking to my ideal customer in a way that reflected the values of my business – supportive, approachable and most of all, being able to laugh about the chaos of parenthood. I knew exactly how I wanted my copy to come across, but I was having trouble putting it into words that felt like me. Emily was able to get right inside the head of my ideal client, despite not being a parent herself. She really hit home in terms of speaking to them in a way that was honest, compelling and best of all HILARIOUS (in a “funny because it’s true” kind of way). I was quite impressed with the whole process. The workflow was very organized and professional – it has actually inspired me to make sure that I provide my clients with the same level of professionalism when purchasing services from me.


I feel Emily captured my voice well! Emily’s copy was consistently good and fun to read, from beginning to end. I will definitely be working with her again!


Her copy is smart and engaging – perfect for Facebook ads.

Her turnaround time is SO fast, which helps me create an amazing experience for my clients. Best of all, my clients and their potential leads, love her work.


Emily is a fucking beast. I want to print this copy out and roll around on top of it.


©2021 PenguinCat Creative

©2021 PenguinCat Creative