How we're makin' this Bacon*
The Penguincat Process
First Step: We GENTLY APPROACH YOUR “PENGUIN”
Starting with a DEEP dive into your brand, voice, message, mission, and ideal audience, we tap into your UNIQUE identity as a business and as a person.
Because there’s always something in you that’s like NO ONE ELSE… and we’ll bring it out!
Then, we pair you with a PenguinCat writer who BEST fits your style and/or has experience with your unique market!
Second Step: We UNLEASH “The Cat” in you
Now it’s time to fuse your Penguin with your Cat (AKA your customized strategy).
We’ve been behind the scenes of over 1400+ launches, ad campaigns, and email funnels. So we can apply a WIDE range of outside-of-the-box insights to your sales and content strategy.
Unlike many copywriting companies that only focus on demographics or “what keeps them up at night,” we zero in on HOW to speak to your core audience, WHAT to say, and WHEN to say it.
Third Step: WE ENTER OUR WRITERLY COVEN OF CREATIVITY!
Our knowledge extends far beyond sales and conversion copy… it’s even touched Hollywood!
With our team’s experience in screenwriting and comedy, we know how to draw your audience’s attention down the page while adding the strategy that pre-sells them on your offer or service through the buyer’s journey.
We use advanced writing techniques like opening and closing loops, callbacks, and the hero’s journey that they don’t teach in marketing school (and makes reading your content as entertaining as it is convincing!)
*”Bacon” meaning your endlessly creative, engaging copy. We work with vegans and vegetarians, so please substitute however you see fit. 🙂
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PICK ONE OF OUR MAGICAL OFFERS
Your first-class ticket to email & social content that’s rich with character & story.
Need a website that magically magnetizes your ideal clients? Let’s make it happen!
Launching a new offer or product? We have all your conversion copy covered.
Need a one-off project? We can do it all! Sales pages, social ads, emails and more!