Ready. Set. Launch!

Eager to take over the world, but not sure how to make it happen? Pish-Posh. You’ve got this.

You have a seriously swoon-worthy service, course, or membership site that you just KNOW your peeps wanna devour like a school of piranhas in an underwater butcher shop — that’s a thing, right?

But there’s only one issue.

No one friggin’ knows about it!

This program is your baby, your heart and soul, your passion, and your purpose.

…So yeah, it’s pretty scary to put it out there.

You want to make sure everything is juuuuust right.

Don’t worry, boo — we got you.

We’re masters at this.

  • Our opt-in took a client’s conversion rate from 5% to 79% 
  • Another client used our sales page and emails to score a 6-figure launch on a $49 product with ZERO paid advertising. 
  • How about doubling your sales goals half-way through a launch? Yep, our emails rocked this. 
  • $249K in just 4 days? We checked that off our client’s bucket list. 
  • Heck, we even helped a client with a BRAND new offer and zero following earn $97K with her very first launch. 

We’ll take your story, mix it with our rock-solid strategies, sprinkle it with your unique voice and **BLING** …your brilliant, inspiring, hilarious, and perfectly-punctuated copy is ready to drive ‘dem sales!

Yay! :::penguincat dance:::

Here’s what’s all included:


60-min Story Consultation Call – We’ll get clear on your voice, tone, story, message, and biz deets!


Strategy Support – If needed, we will provide customer journey strategy. 


1 Opt-In Page for said freebie


Thank You Page


Full Email Sales Funnel – From freebie to final offer — this sequence is all about the swoon + sell (Up to 15 emails)


Long Form Sales Page + TY Page – The kind that could sell self-esteem coaching to Kanye West


2 Rounds of Revisions – Comin’ at you at lightning speed!

Alright, sounds fab…how does this work?

I’m glad you asked! Let me break it down.

Step 1

We hop on the phone for a 15-min discovery call to make sure we’re matchy-matchy.

{Psst. Schedule here!}



Step 2

You fill out our nifty brand-voice-story questionnaire. (It’s short…but deep)



Step 3

We pick a PenguinCat just for you — perfectly matched for YOUR voice and goals — and we hop on an hour-long consultation to incept your brain. (Sorry, Leo not included.)



Step 4

We’ll work our writerly magic and deliver a draft in 14 BIZ DAYS. (Some exceptions…obvs.)



Step 5

You get two rounds of wicked-fast revisions. Wham – Bam!



Step 6

Launch your amazing program and watch those sales fly!

Now, Let’s Talk Investment

Ready. Set. Launch. Packages start at $7500

Once we have our consultation call, you will be just two weeks (or less) away from having the copy necessary to LAUNCH your business into the stratosphere! (Eat your heart out, Elon Musk.)

Look forward to feeling…

— So confident that selling your program will be easy-peasy-freebie-sneezy.

— Adored by your audience (and new folks) because they LOVE what you’re selling (and how you’re selling it).

— Like you’re that popular girl in the high school movie with WAY TOO MANY dates to the prom. (Read: You’ve got more sales than you know what do with!) Cha-ching!

But don’t take my word for it…check out these love letters from our past clients.

They just make our PenguinCat hearts go…

Emily McGregor is seriously the best copywriter we’ve ever worked with. (And continue to work with!) She asked us the most perfect questions, listened to our answers, and then composed an authentic, compelling, message that absolutely revolutionized our conversion rates.  She has a beautiful way of capturing our voice and getting to the core of our message in a way that’s fun, friendly, and sounds like us! We love her. She’s so fun to work with and really accommodating. If you’re looking with someone to dress up your website or finesse your authentic voice you could not work with anyone better.

Nadya Melton

As business coaches and marketing professionals who help our clients with copywriting ALL THE TIME- the idea of outsourcing any of our copywriting felt a little absurd initially. At the same time, we knew having launched the same program multiple times that we were getting sort of blind to the process and a little bit burnt-out. We wanted to update our process, but really needed someone who got “us” and our voice. Emily was an absolute delight to work with. She got close to the mark just out of the gate with what we needed and then she took our feedback and got into our heads as to what we were trying to convey incredibly quickly. In 2017, we decided to test launching our online course once, instead of twice. Which doubled our sales goal. We had previously barely sold out at 100 students, and we were able to enroll 173 bootcampers during one launch!

Kelly Higdon + Miranda Palmer

This whole experience reawakened my passion for my blog and my products!
I spent the last four months creating products and packages, and then I went to write the sales pages and they fell flat. Then Emily came along, and she just GOT it. She turned my product back into something that I BELIEVE in, that I want to sell and that (after reading this crazy insane awesome copy) people will WANT to buy. This whole experience reawakened my passion for my blog and my products! What Emily delivered was so far above and beyond what I thought was possible.

Jenni Waldrop

Emily really hit home in terms of speaking to my ideal clients in a way that was honest, compelling and best of all HILARIOUS.

I was rebranding and it was extremely important to me that I was really speaking to my ideal customer in a way that reflected the values of my business – supportive, approachable and most of all, being able to laugh about the chaos of parenthood. I knew exactly how I wanted my copy to come across, but I was having trouble putting it into words that felt like me. Emily was able to get right inside the head of my ideal client, despite not being a parent herself. She really hit home in terms of speaking to them in a way that was honest, compelling and best of all HILARIOUS (in a “funny because it’s true” kind of way). I was quite impressed with the whole process. The workflow was very organized and professional – it has actually inspired me to make sure that I provide my clients with the same level of professionalism when purchasing services from me.

Sarah Bester

I feel Emily captured my voice well! Emily’s copy was consistently good and fun to read, from beginning to end. I will definitely be working with her again!

Melyssa Griffin

Her copy is smart and engaging – perfect for Facebook ads.

Her turnaround time is SO fast, which helps me create an amazing experience for my clients. Best of all, my clients and their potential leads, love her work.

Kathleen Cutler

Emily is a fucking beast. I want to print this copy out and roll around on top of it.

Michelle Bobrow

©2021 PenguinCat Creative

©2021 PenguinCat Creative